NBC, NHL Companion Having Integrate Social Media Together with Winter Traditional Transmissions

The National Hockey League struck advertising gold when it held its 1st Wintertime Basic in 2008. The once-a-year outside sport performed on New Year’s Day has grow to be the have to-view occasion of the period, earning praise from each die-tough and informal hockey supporters alike.

This yr, the NHL and NBC, the television broadcaster for the recreation, are getting an further action to market the recreation. The two recently announced a partnership to combine the game’s broadcast with a social media marketing campaign, in a go that could advantage both organizations.

“We are running the social and broadcast integration to take a look at the effectiveness and examine the knowledge,” Michael DiLorenzo, senior director of social media marketing and advertising and technique at the NHL. “It need to develop our Fb Fan base, because individuals need to ‘like’ the page to play. It also will create a window into the function for people who could not be in entrance of the tv.”

The idea is to get even a lot more followers tuned in and engaged with the sport, in accordance to the social media consulting agency that is working the marketing campaign.

A number of “view and earn” contests will be showcased prominently on both NBC and the NHL’s Facebook and Twitter internet pages. Contestants that are supporters of either on Fb or Twitter followers will have a opportunity to get either a Honda CR-Z auto, or outings for four to both Common Orlando Studios and the approaching 2011 NHL All-Star Match.

The two the NHL and NBC usually are not new to such social media campaigns, but this is the 1st time they have collaborated on one particular.

Starting December 23, NBC will get started using image submissions from fans of its Facebook webpage. Several of the pictures will be picked to air for the duration of the recreation. 스포츠중계 will also market the social media marketing campaign all through the working day foremost up to the game, these kinds of as for the duration of the Rose Bowl higher education football game.

The NHL has prepared its very first marketing Tweet for December 31. In the course of the sport, the NHL may request supporters to retweet messages and the very first to reply will get a prize.

This year will be the fourth installment of the Winter Basic. The Washington Capitals will just take on the Pittsburgh Penguins at Heinz Subject, normally the residence of the National Soccer League’s Pittsburgh Steelers. Other Wintertime Traditional locations have integrated Ralph Wilson Stadium in Orchard Park, New York, Wrigley Subject in Chicago and Fenway Park in Boston.

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