The Countrywide Hockey League struck marketing gold when it held its very first Winter Basic in 2008. The once-a-year outdoor sport performed on New Year’s Working day has turn into the should-observe event of the period, earning praise from equally die-hard and relaxed hockey enthusiasts alike.
This calendar year, the NHL and NBC, the television broadcaster for the match, are using an added stage to encourage the sport. The two lately announced a partnership to integrate the game’s broadcast with a social media marketing campaign, in a shift that could reward equally corporations.
“We’re operating the social and broadcast integration to test the usefulness and look at the knowledge,” Michael DiLorenzo, senior director of social media marketing and advertising and technique at the NHL. “It should develop our Fb Enthusiast foundation, due to the fact individuals need to ‘like’ the web page to enjoy. It also will create a window into the event for individuals who may possibly not be in front of the tv.”
The idea is to get even a lot more enthusiasts tuned in and engaged with the recreation, according to the social media consulting agency that is working the marketing campaign.
Numerous “observe and get” contests will be highlighted prominently on equally NBC and the NHL’s Fb and Twitter internet pages. Contestants that are enthusiasts of possibly on Facebook or Twitter followers will have a chance to acquire either a Honda CR-Z auto, or outings for 4 to both Universal Orlando Studios and the impending 2011 NHL All-Star Sport.
Equally 콕티비 and NBC usually are not new to this kind of social media strategies, but this is the 1st time they have collaborated on a single.
Commencing December 23, NBC will commence getting image submissions from followers of its Fb page. Several of the photographs will be chosen to air for the duration of the recreation. The community will also advertise the social media marketing campaign through the working day top up to the sport, such as for the duration of the Rose Bowl college football game.
The NHL has prepared its initial advertising Tweet for December 31. Throughout the game, the NHL might question supporters to retweet messages and the very first to reply will get a prize.
This yr will be the fourth installment of the Winter Basic. The Washington Capitals will consider on the Pittsburgh Penguins at Heinz Area, typically the home of the Nationwide Soccer League’s Pittsburgh Steelers. Other Winter Classic places have included Ralph Wilson Stadium in Orchard Park, New York, Wrigley Discipline in Chicago and Fenway Park in Boston.